Futuring Note

Tag: Human Behavior

  • Still a SpongeBob in a Squidward World

    A reflection on optimism, burnout, and the parts of ourselves we slowly trade away At first glance, SpongeBob SquarePants was never meant to be taken seriously. It was loud. Absurd. Almost nonsensical. As children, many of us watched it for the jokes… the exaggerated expressions, the chaotic humor, the underwater antics that made very little…

  • Unity Under Pressure

    When overwhelming power forces unlikely cooperation. And what remains after the battle ends We often imagine unity as something warm and voluntary.A natural coming together of shared values and common ground. But history, and stories, suggest something more complicated. read more

  • What We Build, We Learn to Value

    On Turning the IKEA Effect into a Quiet Advantage We often hear about cognitive biases as flaws in human thinking. Tendencies that distort judgment and quietly shape how we assign value. Behavioral researchers once observed a curious tendency: We often value things more when we help build them. This became known as the IKEA Effect.…